Paid Search

Automotive Search Engine Advertising to Move Your Inventory

Feature live inventory and pricing in dynamic Search ads that drive ready-to-buy shoppers to your site.

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Search Ads

Your Inventory Where Shoppers Are Searching

Leverage real-time market data optimized by AI to deliver relevant, targeted ads while dynamically promoting your live inventory to in-market shoppers.

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Immediate Visibility

Your dealership and inventory are placed at the top of search results, so buyers view them the moment they start looking for vehicles online.

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Precise Targeting

Target ads by location, keywords, vehicle type, and buyer intent, so your message reaches shoppers most likely to convert at the exact moment they’re searching.

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Measurable ROI

Track every click, lead, and conversion, so you see exactly how ad spend translates into sales and optimize campaigns for maximum profitability.

Google search results showing dealership ads for SUVs near me, featuring only currently available inventory.

Only Advertise Available Inventory

Advertise only live inventory with ads that update automatically when vehicles sell and promote new arrivals instantly.

Active car shopper profile displaying real-time buyer activity, including inventory research, SUV searches, and vehicle detail page visits.

Reach Shoppers Ready to Buy

Target in-market shoppers searching for the makes and models you have now and drive qualified traffic straight to your VDPs.

OEM-ready automotive website layout designed for brand consistency and scalable dealer programs.

See VIN-Level Performance

Track the vehicles that are generating clicks, traffic, and conversions. Real-time reporting shows you exactly what's working, reducing wasted ad spend.

Smiling Catalyst IQ expert providing strategic guidance with data-driven marketing insights.

AI-Powered with Human Expertise

Optimize bids and keywords at scale with AI while your dedicated Dealer Success Manager (DSM) fine-tunes strategy to maximize performance.

Search Campaigns that Connect with Your Full Marketing Strategy.

Every search campaign shares intelligence with your Display, Social, and CTV video ads, so each channel works together to drive more qualified traffic, leads, and sales for your dealership.

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Frequently Asked Questions

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Insights to Accelerate Your Growth

From AI-driven marketing tips to real-world dealer performance strategies, our latest articles help you turn data into action.

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4 min read

7 Data-Driven Marketing Tips for Dealerships

Jason Rosen, Director of Digital Advertising: Jan 13, 2026

The vehicle market moves fast, and keeping up can feel overwhelming. If your dealership isn’t making data-based...
5 min read

Top 10 Questions to Ask Digital Advertising Vendors

Dennis Wichterman, VP Sales: Jan 13, 2026

Choosing the right digital advertising partner can make or break your dealership’s ability to turn inventory quickly,...

Ready to Win More High-Intent Shoppers?

Show up where buyers are searching and deliver VIN-specific ads that convert.

Learn how Catalyst IQ’s intelligent search campaigns help you outperform competitors and turn interest into sales.

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Explore Catalyst IQ’s Complete Digital Advertising Ecosystem
Illustration showing MarketAI analyzing expansive VIN data and comprehensive market data to collect, organize, optimize, and activate insights.

Data Made Actionable

Access first-party audience data, the largest database of active VINs, and real-time market data that no one else can deliver.

Connected TV and streaming video ad experience showing a vehicle test drive promotion alongside a viewer watching content on a television.

OTT/CTV Video Ads

Deliver inventory-driven dynamic video ads to active shoppers on their favorite streaming platforms.

Automotive social media ads on Instagram and Facebook promoting new vehicle inventory and test drive offers, with a shopper engaging on a mobile phone.

Social Media Ads

Deliver inventory-based social ads directly to consumers where they spend their time. Show the right cars to the right people on their social networks.

Automotive display ads shown across websites and mobile devices, featuring vehicle inventory cards, ad click indicators, and shoppers engaging with car listings.

Digital Display Ads

Dynamic display advertising that updates in real-time as your inventory and market conditions change.

Google vehicle listing ads displaying SUVs for sale with pricing, dealership information, and call-to-action buttons for visiting the site or scheduling a test drive.

Google Vehicle Ads

Place your live inventory at the top of Google search results where ready-to-buy customers are searching right now.

Mobile search results for “SUVs near me” featuring sponsored dealership listings, inventory previews, and shopper intent signals.

Search Ads

Create dynamic search ads that eliminate wasted spend and drive qualified traffic to your website.