Leading the Way in Data-Driven Dealer Solutions
At Catalyst IQ, we’re bringing together the best in automotive marketing. By uniting industry leaders—Adpearance, Fox Dealer, Search Optics, and ZeroSum—we deliver smarter, faster, and more comprehensive digital marketing solutions for dealers everywhere.
Smarter Data, Faster Turn
We help dealers accelerate sales with real-time insights and the intelligence to act on them efficiently and effectively.
Data That Learns
Intelligence isn’t static—it evolves. For over a decade, we’ve perfected the art and science of automotive data, helping our clients not just keep pace with innovation, but lead it.
Human IQ
Our technology is powerful, but it’s our people and partners who make results exceptional. Together, we create smarter strategies and better outcomes.
Strength in Advance
We’re backed by Advance, one of the largest privately-held media companies in the U.S and beyond. When we say we’re built for the long game, we mean it.
Backed by Advance
Founded in 1922, Advance owns and invests in companies across media, entertainment, communications, technology, education and other sectors, and is among the largest shareholders in Charter Communications, Reddit and Warner Bros. Discovery.
Advance Automotive is a part of Advance Local, giving Catalyst IQ unmatched resources, stability, and the power to deliver cutting-edge solutions for automotive marketing.
Advance's Diversified Portfolio
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Condé Nast
Condé Nast is a global media company that produces award-winning journalism, content, and entertainment across platforms and operates in 32 markets worldwide.
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Advance Local
Advance Local is a leading U.S. media company dedicated to delivering trusted local journalism and information across a broad network of news brands, helping communities stay informed and engaged.
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Stage Entertainment
Stage Entertainment is a leading global producer and theatre operator focused on musical theatre in Europe. The company owns and operates sixteen significant venues across continental Europe.
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The IRONMAN Group
The IRONMAN Group is the largest operator of mass participation sports in the world and providing participants the benefits of endurance sports through the company’s vast offerings.
Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries.
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ACBJ
American City Business Journals is the largest producer of local business news, information, and events in the United States, covering 44 cities nationwide.
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Leaders Group
Leaders Group is a global intelligence platform delivering information to sports and gaming business professionals to help optimize corporate performance.
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Turnitin
Turnitin is a global company dedicated to ensuring the integrity of education and research.
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POP
POP is a digital experience agency that helps brands create meaningful customer interactions through strategy, design, and technology.
Get to Know the Humans Behind the Human IQ
Andy Lobred
President
Dave Cox
CRO
Aaron James
COO
GianCarlo Alabastro
Founder/Advisor
Ritu Parr
Chief Marketing Officer
Ritu is an expert marketer with more than 19 years of experience in media, advertising, branding, creative direction, and marketing leadership. She has a proven track record of driving business growth through clear communications, data-driven demand generation, omnichannel marketing campaigns, and high-impact design. When not working, Ritu enjoys good food, traveling, and attending painting workshops.
Sarah Grajewski
Chief Customer Officer
Sarah is a data and analytics expert with 10 years of experience in leadership, operations and fulfillment. She continues to stay Google Ads Certified and hands on in the success of our technical strategies. She is a storyteller and believes data can be used to give her business partners powerful stories to make better decisions. When she's not working, Sarah enjoys reading books and spending time with her family.
Bill Christenson
Chief Technology Officer
Bill has an impressive record of over 20 years of software development experience, 10 of them being in the automotive industry. With this expertise, he has helped numerous automotive businesses develop the technologies they need to innovate and out-smart the competition. Bill is also a devoted husband, father, and gym rat, and he is a dedicated volunteer to his church’s security & Afghan Refugee resettlement teams.
Sheryl Washington
SVP, Operations
Calvin Mesman
SVP, Product
Curtis Daneker
SVP, Sales
Rick Wainschel
VP, Data Science & Analytics
Fuel Your Career with Innovation
Curious minds and automotive enthusiasts thrive here. If you want to turn data into action and help dealers win, Catalyst IQ is your next move.
Let's Connect
If you’re ready to work with a team that understands automotive marketing and values partnership, reach out to us and let’s start a conversation.
