Connected TV Ads

Instantly Turn Inventory into High-Performing OTT/CTV Ads

Put your vehicles in front of active car buyers on their favorite streaming platforms with video advertising powered by MarketAI®.

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Connected TV ad experience showing a dealership test drive promotion alongside a viewer watching streaming content at home.

Everything You Need to Launch Professional Automotive Video Ads

Showcase your vehicles with powerful, high-quality OTT and CTV video ads, designed to connect your inventory with in-market car shoppers on the most popular streaming platforms.

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Professional, Broadcast-Quality Creative

Deliver high-impact OTT/CTV campaigns with professionally produced video ads for every vehicle. Our automated video creation process ensures consistent, polished videos that elevate your brand across streaming platforms.

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Reach Active Buyers on Streaming Platforms

Showcase your vehicles in premium OTT/CTV ad placements that connect with in-market shoppers. Turn engaged viewers into website visitors ready to buy.

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Scalable, Efficient Video Production

Produce professional video ads for every vehicle in your inventory. Our AI handles everything—from pulling in VINs, photos, and pricing to adding brand guidelines and voiceovers—so you can launch campaigns quickly and affordably.

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Real-time Inventory Syncing

Ad campaigns are tethered to your dealership’s live inventory feed. Campaign assets are updated constantly as the feed refreshes, so videos always show your most current availability and pricing information.

OEM-approved vehicle listing template showing consistent branding, pricing, and call-to-action layout.

Pre-approved OEM Brand Kits and Templates

Dealerships can use OEM marketing dollars for OTT/CTV campaigns created through MarketAI-powered video advertising with pre-approved brand kits and templates built into the platform.

Catalyst IQ analytics dashboard visualizing lead activity and performance trends over time.

Seamless Lead Tracking and Analytics

An embedded QR code links viewers directly to vehicle description pages on your website, enriching active shopper targeting by providing a ready-built conversion tool within your OTT/CTV ad.

Mobile dealership interface highlighting service department offers, financing, and promotional tools.

Service Department Options

Dealers can also target in-market shoppers for service specials. Run a fully co-op-approved and branded ad for an oil change or tire rotation, and the included QR code will take customers directly to your landing page to schedule their maintenance appointment on the spot.

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Expert Campaign Support

Your dedicated DSM monitors campaign performance and helps you optimize targeting, budget allocation, and creative strategy.

How Do Video Ads Work with My Other Marketing?

OTT/CTV Video Ads are just one part of Catalyst IQ’s marketing ecosystem. Your video campaigns share intelligence with your Search, Display, and Social advertising, creating a connected strategy that amplifies results across every channel.

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Frequently Asked Questions

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Insights to Accelerate Your Growth

From AI-driven marketing tips to real-world dealer performance strategies, our latest articles help you turn data into action.

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4 min read

7 Data-Driven Marketing Tips for Dealerships

Jason Rosen, Director of Digital Advertising: Jan 13, 2026

The vehicle market moves fast, and keeping up can feel overwhelming. If your dealership isn’t making data-based...
5 min read

Top 10 Questions to Ask Digital Advertising Vendors

Dennis Wichterman, VP Sales: Jan 13, 2026

Choosing the right digital advertising partner can make or break your dealership’s ability to turn inventory quickly,...

Ready to Turn Streaming Viewers Into Active Shoppers?

Reach in-market buyers with targeted, inventory-powered video ads.

See how Catalyst IQ’s dynamic OTT/CTV campaigns help you boost visibility, drive engagement, and move vehicles faster.

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Explore Catalyst IQ’s Complete Digital Advertising Ecosystem
Automotive social media ads on Instagram and Facebook promoting new vehicle inventory and test drive offers, with a shopper engaging on a mobile phone.

Social Media Ads

Deliver inventory-based social ads directly to consumers where they spend their time. Show the right cars to the right people on their social networks.

Automotive display ads shown across websites and mobile devices, featuring vehicle inventory cards, ad click indicators, and shoppers engaging with car listings.

Digital Display Ads

Dynamic display advertising that updates in real-time as your inventory and market conditions change.

Google vehicle listing ads displaying SUVs for sale with pricing, dealership information, and call-to-action buttons for visiting the site or scheduling a test drive.

Google Vehicle Ads

Place your live inventory at the top of Google search results where ready-to-buy customers are searching right now.

Mobile search results for “SUVs near me” featuring sponsored dealership listings, inventory previews, and shopper intent signals.

Search Ads

Create dynamic search ads that eliminate wasted spend and drive qualified traffic to your website.

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Data Made Actionable

Access first-party audience data, the largest database of active VINs, and real-time market data that no one else can deliver.

Connected TV and streaming video ad experience showing a vehicle test drive promotion alongside a viewer watching content on a television.

OTT/CTV Video Ads

Deliver inventory-driven dynamic video ads to active shoppers on their favorite streaming platforms.