4 min read
Calvin Mesman, VP Solutions: February 10, 2026
Historically, the gold-standard for measuring dealership marketing performance has been lead volume. These metrics are easy to measure, simple to understand, and provide clear insight into your marketing's direct impact on generating customer...
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2 min read
Rick Wainschel, VP Data Science & Analytics: January 22, 2026
The automotive market didn’t surge in 2025, and it didn’t stall. It shifted. Quietly but profoundly. Rising payment sensitivity reshaped buying...
3 min read
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Sheryl Washington, COO: January 20, 2026
Dealership websites are the digital front door for today’s car shoppers. When a customer lands on your site, you have a few seconds to make a strong...
3 min read
Jason Rosen, Director of Digital Advertising: January 14, 2026
Dealers are drowning in AI buzzwords. Every marketing vendor claims to use "AI-powered this" and "machine learning that."
3 min read
Rick Wainschel, VP Data Science & Analytics: January 14, 2026
As the automotive market closed out 2025, one thing became clear: demand didn’t disappear; it sharpened. Buyers grew more selective, more...
2 min read
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Andy Lobred, President: January 14, 2026
When you've spent decades serving the automotive industry, you learn something important: the best solutions aren't built by starting from scratch....
2 min read
Jason Rosen, Director of Digital Advertising: January 13, 2026
The automotive advertising landscape has shifted dramatically as consumers increasingly abandon traditional cable subscriptions.
4 min read
Amanda Vitale, Digital Marketing Manager: January 13, 2026
Car buyers today aren't just browsing dealer websites or walking lots. They're asking AI assistants or googling direct questions like, "What's the...
4 min read
Jason Rosen, Director of Digital Advertising: January 13, 2026
The vehicle market moves fast, and keeping up can feel overwhelming. If your dealership isn’t making data-based marketing and advertising decisions,...
3 min read
Amanda Vitale, Digital Marketing Manager: January 13, 2026
With 92% of car buyers starting their research online, forward-thinking dealerships have a unique opportunity to gain visibility in the next frontier...
