Catalyst IQ Frequently Asked Questions

Catalyst IQ accelerates automotive sales by delivering real-time insights and actionable recommendations, empowering dealerships to make confident, data-driven decisions. Our platform, MarketAI®, streamlines your path to revenue by combining the precision of AI with human expertise so you can turn data into action instantly, gain complete visibility and control, and drive proven results for your business.

Yes. Catalyst IQ's team is certified for 22 OEM programs, offering co-op eligible services and turnkey solutions for automotive dealers.

While our primary focus is automotive, Catalyst IQ also supports heavy equipment, home services. If you are in another industry and interested in our solutions, please contact us to discuss how Catalyst IQ can scale to meet your needs.

MarketAI® is Catalyst IQ’s proprietary intelligence engine. It uses real-time market data and machine learning to optimize marketing performance, inventory visibility, and sales outcomes for dealerships.

MarketAI tracks a comprehensive set of inventory metrics, including vehicle availability, age, pricing, demand signals, and movement. This enables dealerships to monitor inventory health, identify opportunities, and make data-driven decisions to optimize sales and marketing strategies.

VINScore is a predictive analytics tool that helps dealers identify which vehicles in their inventory may need extra support to sell. By analyzing real-time market data and applying advanced AI, VINScore assigns each VIN a score that highlights sales risk and opportunity. Dealers use these insights to prioritize inventory, adjust pricing and incentives, and focus marketing efforts.

Catalyst IQ offers digital advertising, SEO & AEO, website development, and lead engagement and nurture services. Our solutions are designed to help dealerships turn data into action, optimize spend, and accelerate sales.

Yes, Catalyst IQ provides both turnkey and custom packages tailored to your business goals, whether you’re a single dealership, auto group, or agency. Learn more about our packages on our pricing page.

Yes, CRM and DMS integration is handled during onboarding, enabling deeper insights via the MarketAI dashboard.

Onboarding includes a dedicated team, setup of tracking and reporting, and a strategic launch plan. Most clients can go live within 2–5 business days, with rapid deployment available.

Clients receive ongoing support from a dedicated Dealer Success Manager that’s always just a phone call away. Every customer has access to performance reporting and expert recommendations whenever needed.

AI transforms automotive advertising by enabling dealerships to:

• Target the right buyers: AI analyzes vast amounts of market and shopper data to identify and reach high-intent audiences with personalized messaging.
• Optimize ad spend: Automated algorithms allocate budgets to the most effective channels and campaigns, maximizing ROI.
• Accelerate campaign activation: AI-powered tools launch and adjust campaigns in real time, responding instantly to market changes and inventory shifts.
• Enhance creative performance: AI generates and tests ad variations to find what resonates best with shoppers, improving engagement and conversion rates.
• Deliver actionable insights: AI surfaces trends and recommendations, helping dealers make smarter decisions faster.

AI can benefit dealerships in numerous ways, including:

• Better inventory visibility
• Predictive analytics
• Personalized marketing at scale
• Smarter budget allocation
• Faster campaign activation

AI helps your dealership make smarter decisions about where to invest advertising dollars. MarketAI® analyzes real-time market data and your dealership’s goals to recommend budget allocations across channels, ensuring your ad spend is targeted to drive inventory movement and maximize results.

VIN-based advertising creates ads for specific vehicles on your lot using their features, photos, and pricing, distributed across search, social, display, and video channels. This approach is highly effective because it shows shoppers the actual vehicles you have available for purchase—making your ads more relevant, timely, and likely to drive engagement and sales.

Catalyst IQ activates campaigns across OTT/CTV video, social media, display ads, Google Vehicle Ads, search, and more. We continuously evaluate and optimize channels to ensure your campaigns run on the most effective platforms for reaching your target audience and driving results.

Google Vehicle Ads are dynamic ads that showcase your dealership’s live inventory at the top of Google’s search results when buyers search for vehicles. This puts your cars in front of high-intent shoppers at the exact moment they’re ready to buy, driving more qualified leads to your website.

Social Media Ads are inventory-based advertisements delivered across platforms like Meta, targeting active car shoppers with vehicles they’re searching for. These ads automatically personalize creative for each shopper, increasing engagement and helping you move inventory faster.

Digital Display Ads are visually compelling, VIN-based ads that automatically promote your inventory to in-market car shoppers across websites and apps. They keep your dealership top-of-mind and retarget interested buyers, helping you re-engage shoppers and boost sales.

Automotive PPC is a search engine marketing strategy using paid ads to drive traffic to your dealership’s website, targeting buyers actively searching for vehicles. This ensures your inventory appears for relevant searches, maximizing your ad spend and connecting you with shoppers most likely to convert.

OTT/CTV Video Ads are automated, inventory-driven video advertisements that place your vehicles in front of active car buyers on streaming platforms like Hulu and Roku. They deliver broadcast-quality ads quickly and affordably, reaching buyers where they’re already watching.