How Genesis of Charlotte Became #1 in District Sales—and Turned Inventory 135% Faster

In December 2024, Genesis of Charlotte partnered with Catalyst IQ to modernize their marketing and accelerate vehicle movement. By aligning a full‑funnel media mix with MarketAI insights and collaborating closely with the store’s General Manager, the dealership now ranks #1 in their district for overall Genesis sales and dramatically improved velocity.From November 2024 to August 2025, their inventory turn rate climbed from 20% to 47%—a 135% increase—while the store’s vehicles moved rose from 59 to 90 units and average days on lot dropped from 154 to 39 days.

In August 2025, the store also achieved #1 GV80 volume dealer in the U.S., selling more GV80 models than any other Genesis store that month.

The Challenge: Modernize Marketing to Match Buyer Behavior

Before working with Catalyst IQ, Genesis of Charlotte faced a familiar mix of pressures: Uneven visibility across high‑intent channels, inventory and pricing dynamics that impacted ROI, and increasing competition from a fast‑growing local competitor. The dealership’s sales goals were clear—move more metal, faster—and do it in a way that kept pace with how today’s buyers shop.

Why they chose us:

Access to MarketAI’s real-time market, demand, pricing, and inventory insights was the deciding factor. Genesis of Charlotte wanted to leverage MarketAI’s predictive analytics and dynamic, inventory-based ad activation to optimize every aspect of their marketing, inventory, and pricing decisions. With MarketAI, the dealership could instantly see turn rate vs. market, units sold, total vs. average inventory, and days on lot, and act on those insights automatically to drive results.

The Strategy: Full‑Funnel Execution Led by a Dedicated Partner

Working with the GM, Catalyst IQ launched and optimized an integrated program beginning December 2024:

• Paid Search (VIN‑specific + model queries): Capture in‑market demand with pricing, location, and inventory relevance on the SERP.
• Shopping / Vehicle Listing Ads (VLA): Maximize impression share (which approached near‑total coverage when CPCs and budget allowed) to keep live inventory front‑and‑center for high‑intent shoppers.
• Social (Facebook/Instagram): Build mid‑funnel momentum and retarget with inventory creatives to lift VDP views and lead flow.
• Geo‑targeted Conquesting: Saturate shoppers near a local competitor to win searches—even on the lot—via paid search, Shopping/VLA, social, and selective display.
• MarketAI‑driven pricing & inventory moves: Analyzed days on lot, turn rate, demand, and competitive pricing data to clean up inaccurate inventory, adjust pricing, and optimize campaign budgets based on real-time opportunity.

The Results: Velocity, Volume, and a #1 District Ranking

With a comprehensive approach using real-time data and dynamic VIN-level ad placement, Genesis of Charlotte achieved results that significantly moved the needle for their business.

What Made the Difference

Genesis of Charlotte’s gains came from precision execution guided by data and collaboration with the store’s GM. The media mix ensured the store appeared multiple times on the SERP (Shopping + text ads), while social kept the funnel full. MarketAI surfaced the “why” behind each shift—pricing, demand, and inventory alignment—so the dealership could act quickly and confidently to reach their sales goals.

Key Takeaways for Dealers

These results show how a full‑funnel digital strategy, grounded in MarketAI insights and hands‑on consulting, can lift both velocity and volume while cutting days on lot. The result is market dominance and the flexibility to out‑execute a fast‑growing local competitor.

Ready to Drive Results Like This?

As a certified partner in the Genesis Digital Marketing Program, Catalyst IQ pairs MarketAI data with a dedicated digital marketing expert to deliver measurable growth—faster. Apply this same playbook to your store by scheduling a free 15-min demo to see real-time inventory and movement for you and your closest competitors.