How Can AI Help Dealers Sell More Cars?

Dealers are drowning in AI buzzwords. Every marketing vendor claims to use "AI-powered this" and "machine learning that." 

At Catalyst IQ, we use AI to transform your inventory data into shopper‑specific ads that drive real, measurable sales outcomes. Our MarketAI® platform—powered by real automotive data collected since 2014—analyzes your live inventory and connects it with real buyers actively shopping for those specific vehicles. 

MarketAI automatically generates creative and activates campaigns across channels, ensuring you reach the right shoppers at the right moment. This AI-automated shopper-specific creative delivery works through three core functions: 

1. Inventory Intelligence - AI analyzes each VIN's sellability, pricing position, and market competitiveness 
2. Shopper Identification - AI finds people actively shopping for your specific inventory 
3. Dynamic Creative Optimization - AI delivers the right creative to the right buyer at the right time 

How Catalyst IQ's AI Inventory Optimization Works 

Our MarketAI platform starts with your product data. When your inventory information uploads into our system, our AI analyzes: 

• VIN-specific attributes and pricing 
• Days on lot and aging patterns 
• Market positioning versus competitors 
• Historical performance for similar vehicles 

This creates VIN scores that predict which vehicles are most likely to sell. High-scoring inventory gets advertising priority, while aging units receive targeted messaging to accelerate sales. 

Catalyst IQ's Shopper-Specific AI-Delivered Creative 

Instead of showing random inventory to broad audiences, our AI matches your vehicles with qualified buyers through multiple creative formats, including: 

Companion Format Videos 

For dealers who have video creative (OEM lifestyle videos, dealership commercials), we can deploy it using companion format advertising. Your video plays while real-time inventory data displays alongside it. This includes specific VINs, pricing, and availability that updates automatically based on what's most likely to sell. 

Facebook Collection Ads 

Your video content can power collection ads where the video appears at the top with clickable inventory below. Shoppers engage with your brand message and immediately browse specific vehicles available on your lot. 

Catalyst IQ's Video Ad Services  

Catalyst IQ transforms your dealership’s inventory into high-performance OTT and CTV video ads—delivering vehicles on your lot directly to active car buyers on streaming platforms like Hulu, Roku, and smart TVs. 

Key video production capabilities include: 

• Real-time inventory syncing - Ad campaigns are tethered to your dealership's live inventory feed. Campaign assets are updated constantly as the feed refreshes, so videos always show your most current availability and pricing information. 
• In-market shopper targeting - The platform intelligently serves video ads to active vehicle shoppers who are searching for a specific vehicle and looking to buy right now, rather than relying on general demographic data and trends. 
• Fast customization for added impact - Build your video ads with brand-approved templates and choose from enhancements including voiceovers, background music, your own uploaded dealership photos and videos, and custom text. 
• Pre-approved OEM brand kits and templates - Dealerships can use OEM marketing dollars for OTT/CTV campaigns thanks to pre-approved brand color kits and templates built into the platform. 
• VIN-level attribution - Provides what no other platform can: Video attribution down to the individual vehicle level, with seamless lead tracking and analytics through embedded QR codes. 
• Service department targeting - Dealers can target in-market shoppers for service specials, running fully co-op-approved and branded ads with included QR codes that take customers directly to your landing page. 

Every dealership video ad leverages our MarketAI dataset to ensure your videos reach the right audience.  

VIN-Level Attribution That Connects to Actual Car Sales 

MarketAI provides comprehensive VIN-level attribution that tracks the complete customer journey from first impression to final sale. This granular tracking shows which specific vehicles sold as a result of each creative campaign and how different ad formats performed for various inventory segments.  

Our system provides real-time adjustments based on inventory movement and sales velocity, allowing dealers to see exactly which advertising efforts are driving actual car sales rather than just generating generic leads or impressions. 

How AI Creative Optimization Drives Results 

Our AI transforms your inventory data into compelling creative assets that drive sales. By analyzing inventory performance, shopper behavior, and market conditions in real-time, our platform ensures your advertising dollars reach buyers who are ready to purchase the specific vehicles you have in stock. 

Whether we're generating ads from your inventory data or using OEM brand templates, our AI turns your vehicle information into precision-targeted sales tools that connect inventory with qualified buyers. 

Ready to see how AI can optimize your creative to sell more cars? Schedule a 15-minute demo to discover how MarketAI transforms your inventory into shopper-specific ads that drive measurable sales results. 

About Catalyst IQ

Catalyst IQ is an integrated automotive marketing platform that helps dealerships make smarter decisions and sell more cars using real-time data, AI-powered insights, and expert human support. From digital advertising and web presence to SEO/AEO and engagement, every solution works together to drive measurable growth.