How Blasius Kia Boosted Clicks 83% Without Increasing Spend

Blasius Kia, the top Kia dealer in Connecticut, partnered with Catalyst IQ to unlock new levels of digital performance. Already a long-time client, they started utilizing MarketAI in August 2025 to improve efficiency and maximize ROI. The results? 83% more clicks, a 47% lower cost per click, and double the site traffic—all without increasing their marketing budget.

The Challenge: Drive Efficiency Without Adding Budget

Like many successful dealerships, Blasius Kia faced a familiar challenge: their digital advertising was performing well, but they knew there had to be more opportunity hidden in their existing budget. So, they came to Catalyst IQ with 3 clear goals:

1. Increase traffic and engagement without increasing spend.
2. Improve campaign efficiency and inventory visibility.
3. Leverage smarter bidding strategies to capture high-intent shoppers.

The Solution: MarketAI®-Powered Optimization

Working with their dedicated digital strategist, Bryan Dorn, Blasius Kia started utilizing MarketAI’s real-time data, insights, and ad optimization in early August. MarketAI immediately delivered three key capabilities:

• Dynamic Inventory Feeds: Blasius Kia's Shopping and Display ads now automatically featured their actual lot inventory, ensuring customers only saw vehicles that were available for immediate purchase, eliminating the frustration of clicking on sold units.
• Smarter Bid Strategies: Rather than bidding on generic clicks, MarketAI optimized specifically for engaged VDP views from shoppers who spent meaningful time researching specific vehicles—a proven indicator that someone is ready to buy.
• Turnkey Kia Integration: Simplified enrollment and campaign management through OEM program.

“We focused on what matters most—getting more engaged shoppers to inventory pages without increasing spend.”

- Bryan Dorn, Senior Digital Strategist for Blasius Kia

The Results: Big Wins in 30 Days

MarketAI delivered immediate performance gains across key metrics for Blasius Kia. Through smarter automation, they were able to drive more value without increasing their advertising budget.

Google Ads Performance (August 2025 vs. July 2025)

• +83% increase in clicks
•  –47% decrease in average CPC to $0.48
• 3% decrease in ad spend

Website Traffic

• +78% increase in paid search traffic
• Total users nearly doubled from ~6,000 to 10,600
• Returning users up 109%

The Secret to Doubling Traffic Without Doubling Spend

Blasius Kia’s utilization of MarketAI shows how data-driven automation and smarter bidding can dramatically increase ad efficiency—without increasing budget. By optimizing for engaged VDP views and leveraging dynamic inventory feeds, the dealership doubled traffic and cut costs, creating a stronger pipeline for future sales.

Ready to See Similar Results?

As a certified partner in the Kia Digital Marketing Program, Catalyst IQ combines MarketAI technology with expert consulting to help dealers maximize ROI. Ready to make your budget work harder? Schedule a free demo today.